The Passion for Fashion Award!! May 10 2013
Back in November, we went looking for grants to apply to, so we could more rapidly grow our business. Our first stop was YES (the Youth Employment Services), where we went in just to ask for advice on where to start. The receptionist (who was extremely friendly), said to come back the next day to check out a workshop series.
So we went back the next day to start the Passion for Fashion workshop series, 5 workshops on various topics to help teach youth how to get their fashion-related businesses off the ground. We happened to catch the very last session of the year, just before the launch of the Fashionista's Den competition. Using what we learned in the workshops, we decided to enter. We submitted our business plan, cover letter, Powerpoint business-pitch presentation and contest application in March (after many, many hours of writing and perfecting them!!)
We were selected as one of 12 finalists to present our businesses pitch, Dragon's Den style, to a panel of judges including financial expert and VP of YES Richard Healy, fashion stylist and editor Annie Lam, fashion designer Kendra Francis of Franke, Jessica Jensen, President of Jessica Jensen Inc., and Gail McInnes owner of Magnet Creative Management and Stylist Box. We practiced our presentation for hours in front of our dogs (they seemed to like it!)
When we did the presentation for real, we felt pretty good about it--Gail Macinnes even bought one of our 1 Carrot Diamond rings in the middle of our pitch!
One week later, we attended an awards ceremony, where the winner was to be revealed. We got to meet and mingle with all the other finalists--so many great business concepts and talented designers!
We were absolutely thrilled to be awarded 1st place in the competition!! What an honour! Second place was awarded to AEON Attire (run partially by another set of twins!) for their multipurpose accessory and third place was awarded to Masha and Co for her ready to wear women's collection.
We are so greatful for this opportunity! The prize was $1000, a membership to Toronto Fashion Incubator and 50 hours of mentorship!
Through this competition, we have already learned so much and met so many interesting and generous people who have so much wisdom to share! We could not be happier with this experience and we can't wait to see what the rest of this year has in store for us!
Thanks so much to YES, TFI, Passion For Fashion, our customers and everyone who has supported us along the way so far! Looking forward to many more years of Slashpile Designs and storytelling-jewellery to come!